The short answer is

INTRODUCING THE “96” SWEAT-SHIRT
96 HUMANS
KILLED A DAY /
96 SWEATSHIRTS.
LIMITED EDITION* /
STOP GUN VIOLENCE!
SO WE ASKED OUR DESIGNER FRIENDS TO HELP US
& MAKE A STATEMENT AGAINST GUNS IN GENERAL
WHY WOULD ANYONE WANT TO OWN A GUN?
IT DOES NOT MAKE SENSE – THERE IS NO GOOD REASON
THEN WE SHOT A HOLE THRU
EVERY SWEAT-SHIRT
SYMBOLIZING THE BRUTALITY AND REALITY
IT COULD BE ANYONE
*96 SHIRTS / DESIGN
HOW DID THIS POP-UP?
There is times things happen
Good things & Terrible things

We can´t foresee the future,
but came to a simple conclusion:
feel the now /
enjoy the now /
live the now /

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